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Performance-Based Ads Act as Hedge against the Rising Costs of Direct Response Advertising
Madison, WI –Last Second Media Inc announced it is offering display ad placement for DRTV advertisers within Yellow Pages advertising on a pay-per-call or per inquiry basis. This program provides a multi-million dollar print campaign to 300 million homes with almost no money upfront.
For direct response advertisers seeking critical dominance in their field, Last Second Media Inc (LSM) now integrates these physical and internet-based local search mediums into one national program called Performance Yellow Pages.
Pay-per-call yellow page advertising guarantees there is no cost for the yellowpages advertising unless calls are received by the client.
According to a study by Knowledge Networks/SRI, in 2007, print Yellow Pages were referenced 13.4 billion times, while Internet Yellow Pages references increased to 3.8 billion, up from 2006’s 3.3 billion online searches.
This performance-based advertising from Last Second Media cuts the risk of advertising in Yellow Pages as an alternative for branded advertisers. Those marketers experiencing a drop off in sales volume as the economy cools and DVR usage increases, can now lock-in physical delivery of their ads to over 300 million homes throughout 2011. They pay only for valid calls generated.
“Our Performance Yellow Pages Program initiates awareness and interest for clients with a direct call-to-action,” says Last Second Media President Frank Pournelle. “Yellow Pages connects the dots at the time of research --just before purchase. Think about it, following local searches, consumers most often contact a business over the telephone (39%) or contact the business online (12%). Directory search can drive as much as 50% or more of a final purchase decision using pay-per-call yellow pages advertising.”
With the declining effectiveness and profitability of intangible advertising such as radio, TV and even cost-per-click internet marketing, this performance based yellow pages program revives a dying print industry while giving a hedge to clients against price increases throughout the next 12-14 months. That’s because the Performance Yellow Pages program is sold a year out to qualifying advertisers with the cost-per-call fixed for the life of the contract.
Small, growing and billion dollar sales companies all now pay the same cost for the part of Yellow Pages advertising that generates calls.
Not all advertisers are welcome. Those in the fields of debt settlement, loan modification, or IRS tax relief are still asked to pay cash for their ads. Rather, growth is being seen using Yellow Pages advertising on a pay-per-call basis for specialized national attorney law firms, Social Security Disability Advocates, traditional and reverse mortgage concerns; even hotel reservation desks and payday loan referral companies. “Anyone who can turn a call into cash is welcome to a free consultation on the Performance Yellow Pages program,” says Last Second Media President, Frank Pournelle. “National Law Firms and B2B lead generation businesses are especially keen for this new program”
“The importance of Yellow Pages advertising is commonly overlooked as ‘old school’, but it's one of the most effective methods to get your business name out there at the time of a business decision“ says Mr. Pournelle.
TO INITIATE YOUR PERFORMANCE YELLOW PAGES PROGRAM FOR SALES LEAD GENERATION CONTACT:
Madison,WI: After the December 14 broadcast by CBS News that drew national focus on the dangers of CT Scan radiation poisoning, LawyerProfit LLC announced today their national per inquiry television and cable network will target CAT SCAN victims. National law firms and co-counsel groups with experience representing injured plaintiffs are encouraged to sponsor their own TV advertising program with LawyerProfit. Case lead inquiries will be available on a per inquiry or cost per lead basis with an investment as little as $20,000. Leads can be delivered as early as December 21.
The Legal PI TVnetwork is powered by the unsold advertising time on television, cable and radio. The media network was designed for rapid deployment of advertising in acquiring mass tort, class action and personal injury case leads. Large attorney networks and co-counsel law groups can now advertise nationally on TV and cable virtually free. Instead, advertisers pay for only each call or valid lead generated.
The new Per Inquiry TV and Cable network by LawyerProfit is specifically designed to get legal advertising on air more rapidly and with less cost. By aggregating local broadcast TV stations, local cable time and national cable networks, the Legal PI TV network offers a unique platform for lawyer and attorney advertising. Advertisers can get started with as little as a 200 lead deposit. This cost drastically cuts the investment needed to air nationally, compared to television’s largest CPA networks.
“This newer Per Inquiry network is speedy and concentrates on broadcast and cable TV. It’s perfect for timely offers like CAT SCAN INJURY where the early advertisers end up with lower case acquisition costs. You pay for valid leads or calls delivered each week and a minimal distribution cost. Using our digital distribution, we can have you on air in less than 3 days,” says LawyerProfit President, Frank Pournelle.
ABOUT LAWYERPROFIT LLC
LawyerProfit drives demand for high dollar legal practice growth through TV, cable, radio, print venues and the Internet. Many programs cut the cost of advertising by clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs.Corporate information about a CAT SCAN INJURY HOTLINE can be accessed by phoning Lawyer Profit LLC president, Frank Pournelle at 1-800-334-4500 or at http://www.LawyerProfit.com/legalpitv.php
This per inquiry or PI network is designed for acquiring mass tort, class action and personal injury case leads through unsold advertising time on television. Large attorney networks and co-counsel law groups can now advertise nationally on TV and cable virtually free. Instead, advertisers pay for only each call or valid lead generated.
The new Per Inquiry TV and Cable network by LawyerProfit is specifically designed to get legal advertising on air more rapidly and with less cost. By aggregating local broadcast TV stations, local cable time and national cable networks, Legal.PI.TVoffers a unique platform for lawyer advertising. Advertisers can get started with as little as a 200 lead deposit. This cost drastically cuts the investment needed to air nationally, compared to television’s largest CPA networks.
“This newer network is speedy and concentrates on broadcast in DMAs 30-80. It’s perfect for timely offers like Birth Control, Mesothelioma, Gadolinium, truck injury, motorcycle or brain injury programs. It even works for birth injury or cerebral palsy offerings. There’s no reel, so you’re not stuck raising your payout every quarter. You pay for valid leads or calls delivered each week and a minimal tape dubbing cost. It’s non-exclusive, so you can add Legal.PI.TV on to other cash media or supplement failing per inquiry TV from other shops. There’s no ego, just results,” says LawyerProfit President, Frank Pournelle.
ABOUT LAWYERPROFIT LLC
LawyerProfit drives demand for high dollar legal practice growth through TV, cable, radio, print venues and the Internet. Many programs cut the risk of advertising by clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs.Corporate information about the Legal.PI.TV can be accessed by phoning Lawyer Profit LLC president, Frank Pournelle at 1-800-334-4500 or at http://www.LawyerProfit.com/legalpitv.php
Per Inquiry Campaigns for Personal Injury and Mass Tort Growing
LAS VEGAS (August 30, 2009) —Last Second Media Inc, the 7-year-old direct response agency specializing in Per-inquiry (PI) marketing and advertising, launched a new division recently for mass tort and personal injury lead acquisition called Lawyer Profit LLC. With recent tests concluded on television, cable and web publishing media; Lawyer Profit LLC unveiled evolving details on advertising opportunities for lawyers and plaintiff bar members.
Lawyer Profit LLC reports significant participation by the creation of a national co-counsel group for personal injury where client firms are seeking serious automobile accidents, injuries involving commercial trucks, as well as motorcycle and scooter accidents. Leads are also now available in categories ranging from accidents to toxic torts, pharmaceutical injury to medical malpractice. These leads are typically sold on a Per Inquiry or Cost Per Lead (CPL) basis.
Said agency president, Frank Pournelle ““Per Inquiry or Cost Per Lead (CPL) Advertising offers national advertisers a risk-free trial of new media using direct response marketing, ” said Frank Pournelle, President of Lawyer Profit LLC.
Very successful regional law firms with personal injury, mass tort and class action practices are finding that 20 and 30 year old models of local tv advertising are dwindling in profitability. By joining the Lawyer Profit LLC network of national per inquiry or CPL media opportunities, client firms can keep up with new media, supplement and hedge against increased competition and circumvent declining market share. Pournelle suggested, “It’s the new wild-wild West and what worked in the past --doesn’t anymore. National broadcast media is one big economy-of-scale, but to be really successful you have to acquire media on a cost per lead (CPL) basis. By innovating new networks, we estimate acquiring a case costs about half the going rate of local broadcast and cable media.”
A case study by Last Second Media for a national co-counsel firm proved this in August by delivering 50 new personal injury case leads. The test ran over 4000 television commercials in upwards of 90 million households with a client investment under fifty thousand dollars. With this media test, a Per Inquiry or CPL advertising model was negotiated and the client now pays only for each valid lead in a per inquiry or CPL program scheduled to appear on or within hundreds of media properties every week.
“Offline and online lead generation programs for lawyers push consumers to seek more information and if eligible, contact a participating client firm. PI and CPL marketing has the potential of creating a WIN-WIN situation for our media partners and clients because media partners get national-quality advertising from national groups. The advertising looks great, while our clients receive more and more exposure on a pure performance basis,” says Lawyer Profit LLC President Frank Pournelle. “We broker the disparity between market and client demand for advertising, simply and more efficiently. A brand new, national TV or cable channel may have a limited track record for advertisers and law firms. Rather than give away the ad time to current advertisers or devalue its worth, our client firms offer an immediate opportunity to generate income on a pay per call, per lead or CPL basis. It all works as a backup offer and makes remnant ad time predictable for both parties. Media just plug in our CPL offers and clients get billed for each lead.”
The market for PI is growing. With the digital transition, commercial and even public-broadcasting stations have new opportunities to earn advertising revenue with PI. For national corporate advertisers, these CPL offers another venue for reducing their advertising risk while growing their market share. “Advertising always works at the right price,” says Lawyer Profit LLC Client Development Specialist Tyler Mecham. “National law firms, co-counsel groups, even regional personal injury attorneys with mass tort referral programs have all expressed support in placing their direct-response commercials with our media partners. Because they pay only for each lead or call, they view TV, email, radio and newsprint leads as just one more venue in driving sales and profit for their firm.”
ABOUT Lawyer Profit LLC.
Call to Learn More 800-334-4500
lawyeprofitllc@gmail dot com
Per Inquiry Yellow Pages-400M+: